Why WHOW?

If you've found your way to this page I'm guessing you're looking to discover more about us and where the name WHOW came from?


One of the main reasons I love the permanent makeup/microblading industry is because every treatment is so bespoke to every skin type, hair colour, skin colour and personal preference/style. It's not one size fits all, there's no black and white, but instead a thousand shades of grey! It's one of the main reasons I started up WHOW which actually stands for "with her own wings", or "with his own wings".



"With her own wings" is a quote which has been with me for a while, but more recently was extremely fitting when realising what I wanted my business to symbolise. I wanted the brand to embody everything which was real and unique about us, showing that we all have the freedom to be our authentic selves, totally unfiltered. I wanted to show my clients that no matter what your natural and untouched eyebrows look like, we can create something which fits and suits YOU and no one else- after all, the quote doesn't say "with their own wings" now does it?



Abbie x